Thorpe Parks Customer Service Essay -- Consumerism Businesses Essays

Thorpe Parks Customer ServiceEffectual customer service is or should be a fundamental aspect of any organization that has an objective of success. It is through thisprocess that an organisation can fully understand its customers andensuring that it is responding correctly to customer needs and demandswhich are vital if the organisation is to gain private-enterprise(a) advantage.In 1991, freematle quotesCustomer service is the final test. You can get everything else rightin terms of product, price and marketing but unless you complete theprocess with implausibly good customer service, you run the risk ofloosing business or even going out of business.Therefore customer service is defined as the course of action wherebybusinesses endeavour to fully understand the needs of their customersand to respond to those needs effectively and efficiently. It isimportant that an organisations customer service is make effectivelyand efficiently because business activities carry costs thereforeslu ggishness will be at the expense of the organisation. Excellentcustomer service achieves a high level of customers satisfaction and bring forwards customer to return and to recommend the organisation toothers.I will be investigating into Thorpe Park, which is in the leisure andrecreation patience and how it carries out its customer service. Theleisure and recreation industry is a diverse part of the UK economy,spanning the public, private and voluntary sectors, and made up of anumber of co-ordinated components including sport & physicalrecreation, arts & entertainment, outdoor activities etc. The leisureand recreation industry is one of the fastest growing sectors of theUK economy.Introduction to Thorpe ParkIn 1970, the invest was an active gravel pit owned by Ready Mix Concreteand in 1971 work was granted for the construction of a 500-acre WaterPark. expand River and its surrounding area were developed in 1987,and 1988 saw the opening of the 630 seats Palladium Theatre. In 1989 Canada Creek, incorporating Loggers Leap, was developed. Since 1991many attractions have been added.In 1996, X/No Way Out, the worlds first pitch dark, backward rollercoaster was introduced and for two years running, in 1996 and 1997,Thorpe Park was voted the most Parent-Friendly leisure in the UK. Pearsons, who owned the Tussa... ...de above regardingsurveys and questionnaires are relevant here. The cost of postalsurveys tends to be lower, especially as there is no need to employ aninterviewer, but the repartee rate is also generally low, andorganizations will often include some kind of incentive, much(prenominal) as freegifts or entry to prize draws, to encourage participation employeesSurveys increasingly, firms are gathering data on customer serviceby placing interactive questionnaires on their websites andencouraging customers to use them by offering incentives such as freegifts and prize draws. This is a relatively cheap method of research,given that it is normally relativ ely easy to add questionnaires ontoan already established website. versed surveys these are surveys that are conducted amongst theorganizations ownComments/suggestion boxes these are commonly used by organizationsto gather basic information and are typically left on restauranttables, in hotel rooms and near to tills for customers to fill inwhile they wait. They act like mini-questionnaires - usually made upof a small number of closed-ended questions, in order to encourage ahigher completion rate.