Relationship Between Organizational Culture And Strategic Management Commerce Essay

Relationship Between Organizational Culture And Strategic Management Commerce EssayThe vision driven dodging, strategy driven nicety. Enterprises must dress circle a aspirations, and then procure it. Goals has to be supported by strategic, implementation of the strategy requires the support of the faith. Therefore, there is actually close relation between organisational agri refinement and strategy. The mainly in the pursual aspectsFirst, excellent corporate tenderisation is an important condition for the piddleulation of corporate strategy and is able to highlight the characteristics of the endeavors, the physical composition of the parking area values of the corporate members, and the corporate culture has a distinct personality, help companies develop different the strategy of defeating the enemy.Second, the corporate culture is an important instrument of implementation of the corporate strategy. After corporate strategy suppuration, it requires all members of the active and effective implementation, is the corporate culture oriented, constraint, cohesion, motivation and radiation effect, stimulate the enthusiasm of employees, co-ordinated corporate members will jointly strive to achieve the opening moves goals.The Third is that corporate culture and corporate strategy must adapt to each other, common coordination and strategy development, corporate culture should change with the new formulation of strategy, however, to change corporate culture is very difficult formerly the organisational culture is formed, Therefore, from the point of visual modality of the implementation of the strategy, the corporate culture to the implementation of the corporate strategy, will restrict, that the corporate culture has greater rigidity and a certain continuity, enhanced gradually in the process of enterprise development. The implementation of the corporate strategy. enterprises in major changes must be considered with the introductory nature and status of the relationship, because the elementary nature and status of the enterprise is to determine the basis of the corporate culture, at the same time to play existing corporate personnel employment in ensuring the implementation of change in the original culture conditions. senior corporate managers to focus on to be considered compatible with the original enterprise culture change, do not break the regulation of conduct, then the companies have formed.In summary, the analysis of the enterprises in strategic management, corporate culture should be given enough attention only corporate culture and strategic role to play in order to enable enterprises to better development.( Jing, L. 2007)Definition of strategic managementStrategic management is the manangement of an organic laws overall purpose, to ensure that the involve and enablers of the present are balanced with those of the futureFrom the view of the future development of enterprises, strategic as a plan, and from th e view of the course of development in the past, the strategy as a Pattern. If you look at the industrial level, the strategic performance as a Position, look at the enterprise level. Strategy as a Perspective. ( Peter FDrucker)i.e Through analysis, forecasting, planning, control, and other means to achieve the full advantage of the enterprise, financial, and material resources, in order to achieve optimal management, improve frugal efficiency purposes. ( Chris .J2008)The meaning of strategic management for a company and why is important.Due to strategic management hands the grow and development into a changing environment, the f management job use by the future trend as their basic of making decision, so it makes the manager of enterprise to focus on inquiry of operating environment, properly determine the development direction of a company and to assign suitable operation area or marketing area, therefore able to catch the chance for outside environment, and enhance the adapta bility of the business activities of the external environment, and thus to achieve the best combination of the two.i.e Wal-Marts annual sales exceeded $ 40 billion, one of the worlds big retail enterprises. Their successful is most depend on their business strategicOne-stop shopping(1)Free Parking Shenzhen Sams business area more than 12,000 square meters, nearly cd free pose spaces, while another business area of over 17.8 thousand square meters Wal-Mart shopping plaza also has about 150 parking spaces.(2) The store employs professionals to customers free advice about computers, cameras, video recorders and their associated supplies, to help snip the risks of blindly buy.CharityWal-Mart in order to submit more benefits to customers, while trying to reduce the cost of advertising, for promotional creative a lot of thought, and strive to get the best effect with minimum capital investment.CoverWal-Mart tag management strategy, select a form of retail forms for the different gr ades of the target consumers. It is because of Wal-Marts all-round attack, seize the high-and low-end market, so Wal-Mart replaced Sears has swept throughout the United States, to become the first in the retail brand.Its own brandWal-Mart has been active in the Chinese market development and promotion of Wal-Marts own brand, launched a high quality and price cheaper own brand merchandise, covering food, household goods, clothing, footwear and other flagship category.(Soderquist, D. 2005)Definition of organisational cultureThe memorial tabletal culture is the sum of the enterprises in the construction and development of material nicety and spiritual civilization. Including the organization and management of both hardware and spongelikeware, explicit ethnical and implicit heathenOrganizational culture is formed by the organization in the long-term survival and development of organization-specific, and the sum of the target value is the organization most members follow the highest standards, the basic beliefs and behavior norms in the organization reflectsSpecifically organizational culture is the general term for organizations of all members of the commonly accepted values, codes of conduct, team spirit, way of thinking, work style, psychological expectations and feelings of belonging sense of community.About the ideal of corporate culture, there are many different understanding and expression(1) The corporate culture is gradually formed in the working groups of the specification.(2) The corporate culture is the values espoused as a business major.(3) Corporate culture is the purpose of the guide enterprises to develop the policy of employees and customers.(4) The corporate culture is sought in the enterprise competition for survival principle, the new employees to the enterprise hired must master the inner rules.(5) The corporate culture is a way to convey the feeling or ambiance in spite of appearance the object layout, as well as corporate members deal ing with customers or other external members.(6) corporate culture is the traditional atmosphere of a company culture, it means that the company values, such as aggressive, defensive or flexible these values constitute of company employees vitality, opinions and behavior norms. Managers personally, these norms and instill in employees from generation to generation.(7) corporate culture is a business formed some kind of cultural stereotypes and historical tradition, a common value criteria, ethics and bread and solelyter information, unified the unhomogeneous internal forces in a common steer ideology and under the operating philosophy, brought together to a common direction.(8) The corporate culture is a mix of economic significance and cultural significance, refers to the formation of values in the corporate world, the code of conduct in the crowd and community cultural influences. It does not refer to the cultivation of knowledge, but rather refers to the attitude of the peop le of knowledge than profit, but profit mental than interpersonal relationships, but interpersonal sustenance skills embodied in human philosophy. The corporate culture is a penetration in the activities of all the things, it virtues.(9) The corporate culture is the basic information of the business organization, the basic values and the basic view of the internal and external environment, is a code of conduct to abide by all the members of the enterprise and beliefs, value system and guiding the people engaged in the work of philosophical concepts.(10) corporate culture, production and operation and management activities with the spirit of the enterprise features to create wealth and physical form in certain social and historical conditions. It includes cultural attitudes, values, entrepreneurship, ethics, code of conduct, history, tradition, enterprise system, cultural environment, enterprise products, etc.. Values are the core of the corporate culture.i.e1. American disciple Jo hn Kotter and James Heskett, corporate culture refers to the various departments in an enterprise, or at least those business executives who have corporate values and operating practices. Refers to the various departments of the enterprise segment, or located in different geographical environment departments have the kind of common cultural phenomenon.( John P. Kotter,James L.1992.)2. Tres Deere and Alan Kennedy believes that corporate culture values, heroes, customs, ceremonies, cultural networks, enterprise environment.3. William Ouchi, the corporate culture is aggressive, defensive, flexibility that determine the values of the activities, views and behavior patterns.The role of organizational cultureThe corporate culture is a new system of modern enterprise management, enterprises really want to step into the market, to embark on a rapid development, better efficiency, and continuously improve the overall quality, must generalise and strengthen the building of enterprise cult ure.1. Integration roleTraditional scientific method or scientific management chromosome mappings bound to live the behavior of employees, but can not win the core groups of the staff. Strong organizational culture, but it can stimulate the enthusiasm of the staff, the employees are committed to working power. A glutinous organizational culture, organizational values deeply rooted among the employees to the organization as their own home, and are willing to contribute their strength in order to cram a common goal, so that staff and organizational integration.Organizational culture fundamentally change the old valuable concept of employees, establish new values, to adopt the needs of the organization normal practice activities. Once the tissue culture to promote values and code of conduct to be accepted and recognized, the members will make behavior choices meet the organizational requirements, you will feel guilty if the violation of organizational norms, disturbed or. Remorse , will automatically correct their behavior. In this sense, organizational culture has a strong integration.2. Improve performanceManagement guru Peter Drucker (Peter F.Drucker) said the nature of the enterprise, that decided the most important principle of the nature of the business, economic performance. If the organizational culture does not impact on firm performance, then it highlights not see its importance, we know indeed play a positive role in tissue culture in the organization of internal integration, but whether it is possible to improve the economic efficiency of enterprises? The answer is yes.3. Improve the organizational role cultural heritage organization formed in a continuous process of development through numerous radiation, feedback, and strengthen, we will constantly updated as practice development and optimization, and promote organizational culture from one height to another highly forward. In other words, the organizational culture continue to deepen and perfe ct once formed a virtuous circle, will continue to promote the organizations own rise development, in turn, the organization will promote progress and improve the organizational culture of the rich, perfect and sublimation. Successful organizations and enterprises facts indicate that the prosperity of the organization is always inseparable from the self-improvement of the organizational culture.4. Shaping productsOrganizational culture as a human creation, it is the best form of expression is the companys products. When the companys products are infiltrating the tissue culture, the vitality of its products will not be compared to any other enterprise. Organizational culture is a very important role in shaping the enterprise product, product design, production and sales enterprises in accordance with the organizational culture, only in pedigree with the corporate culture products to on a firm foothold in the market. Enterprise products, in turn, selling, consumers will further under stand the organizational culture, which is a mutual promotion and development of the relationship.i.e. After the study, the Cte and Hess Cte (1992) that(1) organizational culture has a major role on the long-term results of operations(2) the organizational culture of the next 10 years is likely to be the key factors that determine the success of enterprise(3) organizational culture negative role on the a good corporate long-term operating results are not uncommon, these organizational culture is easy to propagate extension, even if that brings together a lot of common sense, knowledge of a high degree of talent(4) Although the organizational culture is not easy to change, but they can translate into organizational culture that is conducive to the growth of the business performance.Why is importantOrganizational culture is important for an enterprise as the function of organizational culture .Specifically, following six main function(1) Oriented functions, corporate culture can play a guiding role on the value orientation of the organization as a whole, and each member of the Organization of behavior in line with the goals established by the organization. Organizational culture is just a sluttish bound by the shared values of the organization to the penetration of personal values, enables organizations to automatically generate a set of self-regulatory mechanism to guide the behavior and activities of the organization in an adaptive culture.(2) constraint functions, the role of the enterprise organizational culture constraints and specifications of each employees ideological, psychological and behavior. Constraints of organizational culture is not system-hard constraints, but a soft constraint, this soft constraints equal to diffuse organization organizational culture, groups, code of conduct and ethics.(3) The cohesion function, when one set of values is co-sanctioned by the organizations staff, it will become a kind of adhesive to unite its members from all aspects, resulting in a tremendous solidarity and cohesion. The main reason for the success is organization, cohesion employees have a common goal and vision together, encourage enterprises to continue to move forward and development.(4) Excitation function, the corporate culture has members from the heart to produce a high emotional and strenuously adventuresome spirit of the effects, it can maximize their staffs enthusiasm and pioneering spirit. The emphasis on people-centered corporate culture management methods. Its incentive is not an external impetus, but an inner guidance, it is not a passive to meet the psychological needs of the people to realize their own values, but through the shaping of the organizational culture, so that each employee from the heart dedication to organization combatant.(5) Radiation function, corporate culture, once formed a fixed pattern, it will not only play a role within the organization, the impact on the organizations staff, but will also have a n impact on the community through a variety of channels. Organizations the cultural radiation to the social channels, but mainly can be divided into two categories Various forms of publicity and personal contacts. On the one hand, the spread of the culture of organizations to establish the organizations plan in the public help On the other hand, the corporate culture has a great influence on the development of social culture.(6) Brand functionEnterprise brand image in the minds of the public, is a hardware based products and services and a corporate culture based software as consisting of complex. polished corporate culture, enhance the brand image will play a enormous role. Excellent unique corporate culture can produce huge brand.i.e.(1) much(prenominal) as Microsoft, Ford, GE, Coca-Cola, their unique corporate culture in its brand building process has played a significant role. The brand value is the accrual of time, but also the accumulation of corporate culture.(2) Wal-Mar t is a great emphasis on brand protection company, Wal-Mart Stores Inc. in July 2011 to submit applications to the World Intellectual post Forum, said the disputed domain OurWalmart dot com with its logo Walmart, that infringe on their rights and interests, the request for arbitration back to the domain wee-wee. It is understood that the OurWalmart dot com domain name is accessible, the site is a Wal-Mart employee reaction to issues related to platform, salary, working hours and other issues can be seen from this platform, the website seeks the voices of an employee to provide services solutions, is a The non-profit organization.ConclusionThe organizational culture is the newspaper column to carry out the strategic, it means the guide line, business idea, and the work style that including the values of people, personal culture, custom, management policy and the company image of a enterprise. tidy sum is kind of social animals, as same as wolfs, wolfs will never hunting alone, th ey are always action by a group as a company, the culture makes them act together, therefore they are able to carry out their strategy to hunting, and due to this, the hunting get easier.The so-called organizational culture, common values held by the people as a corporate body, action, and ways of thinking. The business philosophy is the core of the corporate culture, It shows the value of the enterprise, but also provide the basis of the strategic objectives, and also includes a mode of operation, the basic norms of behavior. In other words, the business philosophy of the fundamental values of the work of the business people. Such values are the foundation of the corporate culture, created by companies, the guiding ideology of the major operators in the decision. Therefore, it must lay a deep imprint on the formulation of corporate strategy.The strategy is deciding the development of the most fundamental long-term goals and short-term purpose of planning, but also includes the nece ssary means to achieve these goals and objectives are to be taken, and how the allocation of resources of all kinds to make decisions. Corporate culture support the corporate strategy, enterprise strategy can be implemented smoothly, by and large depends on the content of the strategic behavior and corporate members, the way of thinking fit. No matter how wonderful the corporate strategy, if you do not adapt to cultural basis, it will not have a very good performance.I am engaged in the operation, over six years of experience and deep feelings about the importance of the business philosophy of an enterprise exists for what it? What is the purpose of operating? Operating in what ways? These issues must to have a really basic concepts. The foundation of the business is the right philosophy. Only do solid foundation, people, technology and capital be possible to really play the role of a variety of resources make it easier to make an impact. Matsushita said With a clear business philos ophy, my own, compared with the former, there is a firm belief that For a long time, my business is strong. Employees listened to my lectures are very touched they deeply impressed by their mission and their responsibilities, everyone for the enterprise. masters of our enterprises have grown up at an alarming rate. said by Konosuke Matsushita. (Matsushita ,K. 2002)