British Airways Mission Statement

Week 5 Assignment batch Paper British Airways Mission and Vision Statements and scheme Aaron Tejares HR587 1. origination Vision it tells about what the conjunction insufficiencyed to become about 5-20 years in the future. It is the master plan about where the company go forth be a sense of direction. Often it reflects the dream of the founder or leader. It must(prenominal) be transparent and understandable that everyone in the organization can feel excited on the vision. Mission- It tells about what the company is doing or the companys passion.It is how the company will get to its vision. It is awhatversus ahow, and is very similar to a vision control in that it has a future orientation but in a short-term. Strategy It is the step by step plan of the company on how to light upon the vision. It verbal expressions inside the organization and outward at the competition and at the environment and business climate. 2. Statements Organization British Airways(BA) is theflag carrierairline of the United Kingdom, establish inWaterside, near its mainhubatLondon Heathrow Airport.British Airways is the largest airline in the UK based on fleet size, international flights and international destinations and second largest measured by passengers carried, behind easyJet. The British Airways Board was established in 1971 to control the two nationalized airline corporations,BOACandBEA, and two sm entirelyer, regional airlines, Cambrian, fromCardiff, andNortheast Airlines, fromNewcastle upon Tyne. On 31 March 1974, all four companies were merged to form British Airways. (Retrieved from http//en. wikipedia. rg/wiki/British_Airways) Mission British Airways is aiming to set new industry standards in customer service and innovation, deliver the best fiscal performance and evolve from being an airline to a world travel business with the flexibility to stretch its brand in new business areas. Vision Our corporate responsibility vision is to become the worlds m ost responsible airline, and we have developed guiding principles that describe what we are doing to acquire this goal. Strategy FOCUSED ON OUTSTANDING CUSTOMER SERVICE Meeting the rising expectations of our customers remains central to our strategy of transforming British Airways into the worlds leading world(a) bounty airline. Our investment in our staff, our fleet and our facilities are all about making sure we extend the very best in customer service. We want all of our customers to enjoy a premium service at every point of their journey, whenever and wherever they travel with us. Global What we offer will appeal to customers across the globe. Wherever we operate, individuals and business travelers alike will want to fly with us whenever they can.Premium We will make sure all our customers enjoy a unique premium service whenever and wherever they come into contact with us. Our customers will recognize that the service we offer is worth paying that little bit more for. Airli ne We will remain focused on aviation moving people and cargo is our core business. We will develop new products and services to complement this. 3. Statement establishment a. From a theoretical standpoint, thoroughly explain the value of these statements to an organization. Vision statement is what the company wanted to be. In everything they do, it should be based on its vision.Vision is acting as the light at the end of the tunnel. Vision is not only about growing the company but also its impact in its community. Because a company depends on the people working as well as the customers, it is effective if the vision will affect its employees and customers. Having an effective vision will have the employees something to look forward to, and be motivated to achieve it. Mission statement is a declaration of an organizations core purpose. It also must be simple for everyone to memorize it. It is the thing that needs to be done in order to achieve the vision.Mission statement needs to be easy to remember and it needs to provide actual direction. Just like the vision, it should also reflect how it will benefit the community and its employees. b. How can the vision, mission, and strategy drive change in the organization? These statements wedge the organization for direction and motivation. Any change in the organization will have to coordinate with its vision and mission. It might be to improve the organization and achieve the vision quickly. It might also be because the leadership has change or the entire mission and vision have changed. . How can the vision, mission and strategy statements stick limits on the organization when it comes to change? Vision, mission and strategy are what the company wanted to be and how to achieve it. Sometimes, there are better way to do things but is not the way the organization should do things. It limits the organization to change. An organization cannot just change because they wanted to, or they think it will benefit the com pany. They must think first if it is align with the statements and if not, neglect the change and think of something else.